Web Enhancements

Warren Creative offer many exciting and effective web enhancements and services that can be added to your website during development or after you have gone-live. Below are just a selection of the most popular but please do contact us if there's something you've got in mind.

 

Our main objective is to ensure you're getting the most from your web presence. We will always recommend that specific features should have a useful function, rather than including them just because they are possible.

 

For prices and further information call +44 (0) 1903 790 090.

 keyboard

360

 

360° Product View

The obvious advantage of a 360 degree image is that it allows you to show more detail than just a flat picture. We convert the 360 degree product photography into Flash files which means that almost every internet user will have access to view your product and spin it round getting a full unobstructed view of your product prior to purchasing.

Back to top>

360

 

360° Virtual Tour

A 360 degree image enables the user to view your location from one pivital point. The user can look from any angle and has the ability to zoom in and out on certain areas of their choice. Ideally suited for restaurants, hotels, B&Bs, shops, properties and basically any location that wishes to present their interiors in a dynamic, interesting way.

Back to top>

Blog

 

Blog

Blog is a shortened version of 'weblog', which is essentially an online diary written by an individual or group of people on a chosen topic (as a kind of informal press release to interested followers).

 

More users today are reading blogs and they expect your company to have a social media presence, and blogs influence their purchasing decisions. If you have an interesting brand or proposition then people will want to hear about it.

 

Search engines like blogs because blog content is updated frequently (this does require your commitment and monitoring). The blogging culture also encourages linking to other blogs, which can also improve your rankings in search results. A great blog (with valuable knowledge sharing), as part of your marketing mix, can position your company as experts within your industry.

 

We can design a bespoke company blog (or adapt a template); but it's important it looks like a blog! If it looks like just another page of your website people will treat is as such. It should be an extension of your website and link back to it. Ultimately, it's about interaction and building a following to develop your customer base.

Back to top>

Callback

 

Call Back Feature

A 'Call Back' button can be added to any page within your site, although we recommend it be used on those pages that require a direct action from the user. We can brand the 'button' (in how it will look) together with the managed portal pages to compliment your website. We can set rules as to when you want to receive calls and when you want it to go into a answer service. There is an initial set-up fee when we create your account and thereafter phone credits can then be purchased in multiples of £50 (and topped-up at any time). Typically, the cost from a UK landline to UK is 2p per minute and 3p per minute for calls from the US to the UK.

Back to top>

email

 

Email a Friend

Let other's spread the word! A simple yet effective function which takes the email addresses submitted and will send the recipient a link to your website.

Back to top>

News Letter

 

eNewsletter

eNewsletter is an effective marketing tool that enables you to create targeted email newsletters to your subscribers. eNewsletters are more effective when focused on a particular subject or offer.

 

Front End (what the user will see on your website)
We will present two input boxes - one for an email address, the other for the contact name. This is usually located on the home page and visible site-wide or at checkout; whereby the data is captured and stored in a database. Recipients will have the option to remove themselves by un-subscribing.

 

Back End (how you create the eNewsletter)
From Tiger CMS you will be able to create the eNewsletter ready for sending. The styling of the email is branded the same way as your website. You will get the chance to preview the email before it is sent and also send yourself a test email before sending it to all subscribers. We test this function so it works in both regular mail clients such as Outlook and online mail systems which are connected via a browser such as Hotmail or Yahoo!

Back to top>

Facebook

 

Facebook

Facebook can be a tremendous source of web traffic to your site. The social network is consuming more and more of people's time, and thanks to mobile devices, it is always accessible. Like a Blog, it is also a chance to engage with customers and ultimately help your brand's reputation.

 

Facebook is great because people are trying to find you, they want to see what you are doing and what you are up to. You can add RSS feeds to your profile; promote events, publish updates to Twitter, promotions and special occasions; create social or engagement ads; encourage customer interaction and feedback; improve your URL linking and publish photos or videos.

Back to top>

Gallery

 

Gallery Feature

An image gallery gives you the ability to showcase a variety of projects or products in an effective, easy to view manner. You can divide your images into sub-categories, either putting them into chronological order, by scale or size of project, by location etc. We present thumbnail images that expand to larger images when selected.

Back to top>

Pin

 

Google Map Pin & Favicon

Usually within your 'About Us' or 'How to Find Us' page of your website you will have a Google Map with a standard push pin location icon. To complete your stylish website we can create a bespoke Google Map Pin location icon to reflect your company logo and colours. Also, if you had more than one office location then each location can be shown on the same Google map. We will also create a Favicon (short for "favourites icon"), which is a small representation of your logo displayed within the web address bar.

Back to top>

 

News

 

Newsfeed

An effective function for keeping your website up-to-date with relevant information related to your company, its services and clients. You will have the ability to offer content rich, fresh, relevant information for others to read and of course this will have obvious search engine optimisation benefits for your site.

Back to top>

Photography

 

Product Photography

Any successful online business with a product catalogue requires excellent product photography to 'sell off the page'. Good imagery communicates value and are a direct reflection of your company and the products you are selling.

 

We believe a decent product image is worth a thousand words. Customers will have confidence in puchasing your product if they can really see your product clearly and in full detail. If the user has any doubts they will not purchase from you and instead buy from another company that does show the product better, even if it is slightly more expensive.

 

Our product photography service is suitable for products up to a certain size (ie. a standard shoe box size) and includes post-editing (single colour backgrounds, removing of minor scratches and general cleaning-up, enhancing for web viewing and resizing of images). All photos are taken with a digital camera, and can be delivered in a variety of formats (jpeg, tiff or photoshop files). We also provide a CD with all imagery taken.

Back to top>

QRCode

 

QR Code

A QR Code (Quick Response code) is a 2-dimensional barcode that holds information both vertically and horizontally. The QR Code can be reproduced at any size and is designed to be read by QR scanners, mobile phones (with camera), and smart phones. Each code is unique and relates to a specific web page (ie. your home page). We can generate a QR Code for any specific web page you require at a cost of only £20 per QR Code.

 

A QR Code is a great way for a potential customer to go directly to what you want them to see online. The user does not need to remember your domain name as once scanned it takes you directly to that page, hassle free.

 

We recommend that if you don't already have a QR reader on your mobile you download one today.

Back to top>

Links

 

Relevant Links

Every link to your website represents a "vote" (in the eyes of search engines) that validates what your site is about. The more relevant the website is that links to you, the more the vote counts. So if you have 10 text links pointing to your website about your company and all those links are using relevant phrases and are on websites that are relevant to the content of your site, then your chances of ranking higher for your target search phrases are increased. That's how linking works and we can tailor a package to suit your requirements and budget.

Back to top>

Rss

 

RSS Newsfeed

Your newsfeed can be converted to an RSS feed for other clients, customers and web users to connect to and receive the feed onto their web systems.

Back to top>

RSS Ex

 

RSS External Newsfeed

Keeping your website content current is always an advantage and this simple tool does exactly that. We can 'pull-in' suitable newsfeeds (for example, from the BBC) and it will bring in up-to-the-minute information on your selected subject. We can also present weather forecasts for your location.

Back to top>

Twitter

 

Twitter

Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

 

Twitter has many benefits such as it works well as an opinion poll, breaks news faster than other sources, publish updates to Facebook, improve customer service and organise instant meetups (tweetups!).

 

We can style your Twitter page to reflect your brand identity. We also offer a service whereby we manage and maintain your tweets on a regular basis.

 

Recently Twitter has announced the introduction of "Promoted Tweets"; this will be initially advertisers such as the likes of Starbucks and Virgin but in time should hopefully filter down to all companies wishing to promote their brand.

Back to top>

Video

 

Video Uploading

Video is undoubtedly one of the most powerful mediums for effective communication. Be it a sales pitch, a presentation or a training aid, there is no better way to get your message across. Add to this faster broadband capabilities, it has never been easier, or cheaper to deliver powerful audio visual material to your target audience.

 

It's easier to get your potential customers to watch a two-minute video than it is to try and get them to read a long web article. Seeing is believing and whether you opt to make your own videos or choose to hire a professional company, a small investment of time and money can drastically affect the success of your website. Video traffic is among the most targeted and useful in the internet marketing world, and by taking advantage of it you're not only increasing your sales, but your rankings as well.

 

Warren Creative offer video uploading to our customers with the following benefits:

• Upload video in any supported format via Tiger CMS
• Upload more than one video on your website
• After initial payment all future uploads are free
• We convert any supported video format to an FLV format which is played through our player
• Upload video to a maximum of 40Mb
• Ability to convert the following formats: AVI; MPEG; MOV; VOB; WMV; ASF; MP4; 3GP; RM/RMVB
• No software to download or install

Back to top>

cobalt@warrencreative.com